BLAIR, NEBRASKA (2024 November 20, Wednesday)
Don Harrold, Writer / Editor
blairtoday@mail.com – Facebook
As Blair prepares for the closure of U.S. Bank’s iconic building at 19th Street and Washington on January 21, 2025, Lincoln Federal Savings Bank, located directly across the street, is positioned to welcome new customers with its Nebraska- focused approach to banking.
The closure, which U.S. Bank attributes to changing client preferences toward digital banking, will leave Blair with eight financial institutions. However, Lincoln Federal Savings Bank, with its 30-year presence in Blair, emphasizes its commitment to maintaining both physical presence and personal service.
What sets Lincoln Federal apart is its unique ownership structure. “We are depositor-owned, meaning that we have no outside shareholders, keeping your money local and allowing us to offer competitive rates and fees that other financials may not have the ability to,” Kyle Poppe, President & CEO states. This structure enables them to offer free checking accounts to all customers.
For those considering a switch, the transition process has been streamlined. “Transitioning to Lincoln Federal is designed to be seamless and stress-free,” Yeny Martinez, Assistant Vice President, Customer Service Supervisor explains. Customers can open accounts online and access a comprehensive switch kit through their website.
The bank’s Nebraska roots influence its lending approach significantly.
“We look at ourselves as a one stop shop. We can help you from construction to closing. Everything is local to Nebraska including title company, appraisals and underwriting,” says Amy Haeffner, Senior Vice President and Loan Production Manager. “Not having to wait for a return call from operations in another state has been big for us. We are here for the customers and want to help them get in their dream homes. We are known for closing on time and we really do have a personal banking approach.”
The bank’s commitment to Blair extends beyond basic services. Yeny Martinez has developed strong community connections, particularly at Dana Village, where she conducts regular financial education sessions. The bank also showcases local elementary school artwork and participates in community events like trunk or treats.
During recent challenges, Lincoln Federal demonstrated its community commitment. “Our goal was to take something off their plate when their lives had been turned upside down,” Martinez says, referring to their response during the tornado disaster.
The bank offers comprehensive financial education services, including first-time homebuyer seminars. Eric Bertrand, Assistant Vice President and Mortgage Loan Officer, serves as an Accredited Financial Counselor®, while Martinez provides bilingual services to ensure language isn’t a barrier to financial success.
While embracing digital banking technology, Lincoln Federal maintains its focus on personal relationships. “We see digital banking as a tool for convenience, not a replacement for personal service,” Kyle Poppe states, emphasizing their commitment to supporting customers regardless of their preferred banking method.
For Blair residents facing the upcoming U.S. Bank closure, Lincoln Federal Savings Bank (Member FDIC, Equal Housing Lender) offers a locally-focused alternative with three decades of community service and a demonstrated commitment to personal banking relationships.
